DOUG'S WORD OF THE WEEK

heliolatry / hee-lee-OL-uh-tree / noun: 1. Worship of the sun.

Notes & Etymology: From the Greek helio- (sun) + -latry (worship). Related words include heliotrope (a plant that turns toward the sun) or heliocentric (having the sun as the center).

Usage: “Professor Frazer himself has warned that his vaccine is not an invitation to feckless heliolatry, stressing that any jab, no matter how effective, 'is not a replacement for prevention'. "
Tamara Sheward; Browned Off by a Baking Fad; Herald-Sun (Melbourne, Australia); Jan 7, 2010.